Take Space to Pause is a social impact behavior-change campaign created for the California Department of Public Health to help underserved teens—including Black and African American, Latino, Asian and Pacific Islander, American Indian and Alaska Native, LGBTQ+, foster youth, and those in rural areas—learn how to recognize signs of stress and build coping skills before becoming overwhelmed and reaching a breaking point.
SCOPE OF WORK
Campaign Ideation & Concept Development
Logo Design
Brand Identity Design
Social Media Design
Digital & Print Asset Design
Photo & Video Pre-Production
Multidisciplinary Team Collaboration
Campaign Ideation & Concept Development
Logo Design
Brand Identity Design
Social Media Design
Digital & Print Asset Design
Photo & Video Pre-Production
Multidisciplinary Team Collaboration
As Associate Creative Director for this project, I ideated and designed the branding and core visual identity for the campaign, drawing from extensive research and behavioral insights to thoughtfully translate complex ideas into a clear and meaningful visual system. After establishing these foundational designs, I collaborated closely with a large multidisciplinary team, including project leaders, art directors, copywriters, researchers, illustrators, animators, production team, and editors, to further develop and refine the brand. Together, we combined our diverse expertise and perspectives to expand and evolve the initial concepts into a cohesive, authentic, and visually compelling campaign designed to resonate with our priority teenage demographic.
