Greenfield Village is an open-air historic village that’s part of The Henry Ford, a larger museum and cultural institution. It brings to life American history from the 18th to early 20th centuries through immersive experiences, working farms, and original historic buildings, all designed to capture the spirit and innovation of that era.
SCOPE OF WORK
Creative Ideation & Visual Identity Development
Art Direction
Packaging Design
Production Team Management
Creative Ideation & Visual Identity Development
Art Direction
Packaging Design
Production Team Management
When Greenfield Village wanted to refresh their custom food packaging, I needed to blend The Henry Ford’s contemporary branding with Greenfield Village’s vintage, handmade aesthetic. I designed three distinct label styles and strategically rotated them among product categories, giving each a unique appearance while maintaining visual cohesion. These labels incorporated The Henry Ford’s brand colors and graphic elements in this co-branded product, softened with chalkboard textures, handwritten fonts, and custom-shaped labels to evoke a tactile, handmade feel that reflected Greenfield Village's historic location. This approach resulted in a unified yet varied presentation across 80 diverse food products.
After client approval of the proof of concepts, I led a team of production designers through full rollout and print production prep, ensuring consistent brand application throughout.
After client approval of the proof of concepts, I led a team of production designers through full rollout and print production prep, ensuring consistent brand application throughout.
