The James Hotel is a boutique luxury hotel with locations in Chicago and New York City. Its aesthetic blends classic sophistication with warm arts-and-crafts design elements, creating a brand that feels both comfortable and upscale.
SCOPE OF WORK
Brand Design
Logo & Monogram Design
Logo & Monogram Design
Branding for The James Hotel was a project I worked on exclusively through The Gradient Group, a brand development division of advertising agency Grey Group. My primary responsibilities were designing the logo and monogram inspired by the hotel’s mix of luxury and arts-and-crafts style, selecting and customizing typography. Throughout, I collaborated closely with the Creative Director to keep the brand cohesive and true to the hotel’s character.
