The San Diego Museum of Art, located in the heart of Balboa Park, one of San Diego’s cultural epicenters, is known for a diverse collection that spans centuries and artistic styles. Marketing campaigns focused on increasing the museum’s visibility within the community, promoting permanent collections and traveling exhibitions, supporting membership drives, fundraising efforts, and announcing special events.
SCOPE OF WORK
Concept Ideation
Image Selection and Editing
Print Design
Social Media Graphics Design
Concept Ideation
Image Selection and Editing
Print Design
Social Media Graphics Design
Designed a wide range of marketing materials from concept to completion, often starting with only the provided copy as a foundation. Took full responsibility for the creative vision—from shaping visual direction and image selection to layout design and final file preparation—ensuring clear, compelling messaging in every finished product.
Developed a complete marketing campaign concept package—from initial pitch through art direction, image selection, headline copywriting, and pairing copy with imagery, to designing layouts for multiple posters and social media graphics. I delivered fully developed concepts and mockups to the Museum’s internal graphics team for rollout and production.
