MWR (Morale, Welfare, and Recreation) is a division within the U.S. Navy dedicated to supporting active duty service members, veterans, and their families through programs that promote health and wellness. The Southwest MWR serves six military bases—including Coronado, Point Loma, San Diego, Ventura County, El Centro, and Seal Beach—and offers access to fitness centers, training programs, aquatics, and intramural sports. Marketing campaigns were created to boost awareness and participation.
SCOPE OF WORK
Campaign Ideation
Visual Direction
Image Selection and Editing
Campaign Design
Social Media Design
Print Design
Digital Graphics
Campaign Ideation
Visual Direction
Image Selection and Editing
Campaign Design
Social Media Design
Print Design
Digital Graphics
With only the initial copy as a starting point, I took full, independent ownership of the entire creative development process—from concept ideation and developing unique visual identities for each campaign to sourcing, selecting, and meticulously editing all visual elements, designing layouts, and producing final assets across print, web, and social media platforms.
