MWR (Morale, Welfare, and Recreation) is a U.S. Navy division supporting active duty service members, veterans, and their families. Southwest MWR serves six bases including Coronado, Point Loma, San Diego, Ventura County, El Centro, and Seal Beach and provides access to fitness centers, training programs, aquatics, and intramural sports. Marketing campaigns aim to increase awareness and participation.
SCOPE OF WORK
Campaign Ideation & Creative Direction
Image Selection and Editing
Print, Digital, and Social Media Design
Campaign Ideation & Creative Direction
Image Selection and Editing
Print, Digital, and Social Media Design
With only the initial copy as a starting point, I took full, independent ownership of the entire creative development process, from concept ideation and developing unique visual identities for each campaign to sourcing, selecting, and meticulously editing all visual elements, designing layouts, and producing final assets across print, web, and social media platforms.
