Better Off Said, commissioned by King County, Washington, encourages teens experiencing harmful thoughts to reach out to friends as a vital first step—especially when speaking to adults feels difficult or unsafe. The campaign emphasizes that saying something, anything, can make a difference. It also equips "helper" friends with tools to support peers and seek help together, fostering peer support and encouraging open conversations instead of silence.
SCOPE OF WORK
Campaign Development
Social Media Design
Print Design
Digital Ads Design
Video & Photo Pre-Production
Team Collaboration
Campaign Development
Social Media Design
Print Design
Digital Ads Design
Video & Photo Pre-Production
Team Collaboration
Tasked with building out a marketing initiative—a brand developed by an in-house design team up to the proof-of-concept stage—I created a fully realized campaign.
Working closely with the project leader, copywriters, animators, and production team, I designed all campaign assets, including print and digital materials.
Additionally, I contributed to video and photo shoot pre-production by assessing imagery needs, creating a detailed shot-by-shot photography brief, and advising on wardrobe, props, and set decoration—ensuring all visuals aligned with brand guidelines and campaign messaging.
