The Salty Crab is a bar and restaurant located on San Clemente Island—a remote military training site housing restricted Navy facilities and accessible only to military and authorized personnel. Operated under the Navy’s Morale, Welfare, and Recreation (MWR) program, it serves as a casual gathering place for the island’s military and civilian community.
SCOPE OF WORK
Branding Refresh Design
Logo Redesign
Menu Layout Design
Signage Design
Social Media Graphics Design
Logo Redesign
Menu Layout Design
Signage Design
Social Media Graphics Design
The branding refresh project involved creating a new logo, color palette, and typography pairing. Despite the name, The Salty Crab doesn’t serve seafood—especially not crab—so the original illustrated crab logo was removed in favor of a more streamlined identity. At the client’s request, all imagery was excluded from the branding, resulting in a clean, straightforward visual system. To complete the overhaul, I designed new menu layouts, advertising banners, digital web graphics, and social media assets to support the venue’s updated identity.
