MWR (Morale, Welfare, and Recreation) is a division within the U.S. Navy dedicated to supporting active duty service members, veterans, and their families through a variety of recreational programs. MWR Golf in the Southwest region operates six courses, providing affordable golf opportunities tailored to service members and their families.
SCOPE OF WORK
Campaign Ideation
Visual Direction
Image Selection and Editing
Campaign Design
Social Media Design
Print Design
Digital Graphics
Campaign Ideation
Visual Direction
Image Selection and Editing
Campaign Design
Social Media Design
Print Design
Digital Graphics
Starting with only the copy provided, I took full ownership of the creative development process for the marketing campaigns—from concept ideation and developing unique visual identities to establishing visual direction, selecting and editing imagery, designing layouts, and producing final assets across print, web, and social media platforms. The campaigns focused on accessibility, affordable play, and inclusive amenities like driving ranges, pro lessons, and clinics.
