MWR (Morale, Welfare, and Recreation) is a U.S. Navy division that supports active duty service members, veterans, and their families with exclusive, affordable access to travel, lodging, attractions, and recreational programs. Southwest MWR serves six military bases including Coronado, Point Loma, San Diego, Ventura County, El Centro, and Seal Beach. Marketing campaigns aim to increase awareness of these exclusive benefits.
SCOPE OF WORK
Campaign Ideation & Creative Direction
Image Selection and Editing
Print, Digital, and Social Media Design
Campaign Ideation & Creative Direction
Image Selection and Editing
Print, Digital, and Social Media Design
This campaign united many of the MWR programs including dining, lodging, recreation, equipment rentals, travel, and community activities under a single cohesive look for the first time. Marketing typically focused on individual programs, but the Stay, Play, Dine initiative showcased the full range of experiences available, strengthening awareness, consistency, and connection across the brand.
