Guerlain is a heritage French fragrance and cosmetics brand known for its high-end perfumes, skincare, and makeup. Founded in 1828 and now part of the LVMH group, it’s a globally recognized company with a strong, enduring brand identity.
SCOPE OF WORK
Product & Gift Set Packaging Design
Signage Design
Collateral Design
Product & Gift Set Packaging Design
Signage Design
Collateral Design
At Guerlain, I worked on signature fragrance and cosmetic lines including L’Instant, Shalimar, Samsara, Champs-Élysées, Terracotta, Serenissima, and Substantific. While adhering to strict brand guidelines, I had creative freedom to interpret and apply the branding consistently across all materials. I collaborated closely with the Creative Director and cross-functional teams—including buyers, copywriters, and senior leadership—to ensure cohesive, high-quality deliverables.
My role involved designing product and gift set packaging, along with a wide range of collateral materials such as fragrance inserts, posters, hangtags, postcards, tester units, blotter cards, “cereal” boxes, box wraps, and caseline schematics.
